Contracts between a client and its media agency is a necessity and can play a pivotal role in establishing an excellent relationship with both parties – if the contract is controlled by client, ensures strict accountability, total transparency and is compliant.
BMC help our clients construct and establish the best contract that ensures the agency produces their best work for the client to mutual beneficial terms. BMC can help drive additional media value by developing, within the contract, a PRIP (Performance Related Incentive Proposal) that is based on the clients’ needs and their media requirements.